Google Optimizely

Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

Performance without compromise
Global Support and Expertise
Usability and Certification
Accuracy through Stats Engine and flexible data
Test and personalize experiences for key audiences
Powerful integrations for building powerful experiences
Web and product testing in one platform

Optimize Your Website

Improve user experience and boost conversions with smart website optimization tools.

IS OPTIMIZELY SAFE

By default, all communications from your end-users and visitors on Optimizely products are encrypted using industry standard communication encryption technology. Optimizely currently uses Transport Layer Security and updates to cipher suites and configurations as vulnerabilities are discovered..

IS OPTIMIZELY OPEN SOURCE?

There are no open source alternatives for the wysiwyg editor part of optimizely.

IS OPTIMIZELY SAFE?

IS OPTIMIZELY OPEN SOURCE?

There are no open source alternatives for the wysiwyg editor part of optimizely.

HOW DOES OPTIMIZELY FULL STACK WORK?

Full Stack allows product teams to run experiments anywhere in your technology stack. You can deploy code behind feature flags, experiment with A/B tests, and rollout or rollback features immediately. All of this functionality is available with zero performance impact via easy-to-use SDKs.

A/B Testing

Test multiple page layouts, headlines, images, and CTAs to discover which combination drives the highest conversions.

Quick Experiments

Easily create experiments and variations using drag-and-drop editors, without relying on developers or complex configurations.

Team Collaboration

Ensure seamless collaboration between marketing and development teams to run experiments efficiently and achieve consistent results.

Behavior Analysis

Coordinate test schedules, share experiment results, and optimize pages collectively to maximize conversions.

Boost Conversions with Optimizely

15%

Tracking user behavior and analyzing engagement metrics in real-time is essential for any business looking to optimize its website and maximize conversions.

25%

This data-driven approach empowers marketers and developers to make informed decisions, adjust layouts, optimize content placement, and refine calls-to-action to enhance the user experience.

30%

Using tools like Google Optimize or Optimizely, you can combine behavioral insights with A/B and multivariate testing results to continuously improve page performance. By visualizing interactions through heatmaps, session recordings, and click maps, you can see precisely how visitors navigate your website.

How does A/B testing work

Compare two page versions to see which converts best.

Google Optimize is a tool that helps you A/B test your website and improve user experience to boost conversions.

Optimizely is an experimentation platform for A/B testing, personalization, and optimizing digital experiences.

Both Google Optimize and Optimizely allow you to create multiple versions of a page to see which performs better with your audience.

Yes, both tools can be integrated with popular CMS platforms, analytics tools, and marketing software.

Basic tests can be set up with minimal coding, but advanced personalization or tracking may require technical knowledge.

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